

The 2019 Influencer Awards Monaco marked a pivotal chapter in the evolution of digital storytelling. Held against the glittering backdrop of the Principality, the ceremony brought together a global community of creators, brands, and visionaries who had redefined what it means to connect with an audience. This was not merely an awards show; it was a testament to the power of authentic influence, celebrating those who had turned passion into purpose and creativity into a career. As the red carpet unfurled along the sun-drenched Côte d’Azur, the atmosphere buzzed with the energy of pioneers who had shaped the year’s most compelling narratives across every platform.
For the winners of 2019, the accolade represented more than a trophy. It was a recognition of tireless dedication to craft, community, and the art of meaningful engagement. The Monaco setting, with its legacy of glamour and prestige, provided the perfect stage for these digital trailblazers to shine. From fashion and beauty to travel, gaming, and social impact, each category showcased the diverse ways influence could inspire change, entertain millions, and build bridges between the online and offline worlds.
In the fashion and beauty categories, the 2019 winners exemplified a shift toward inclusivity, sustainability, and raw authenticity. These creators moved beyond traditional product placement to tell stories that resonated on a deeply personal level. Whether through transformative makeup tutorials, body-positive fashion hauls, or behind-the-scenes glimpses into the realities of the industry, they cultivated communities built on trust and shared values. The winners in these categories were not just trendsetters; they were educators and advocates, using their platforms to challenge outdated norms and celebrate individuality.
The lifestyle segment further underscored this evolution. Winners here mastered the art of everyday storytelling, turning mundane moments into cinematic narratives. Their content—whether focused on home decor, wellness routines, or travel diaries—invited audiences into curated yet relatable worlds. The IAM stage honored those who had perfected the delicate balance between aspiration and approachability, proving that influence is most powerful when it feels like a conversation rather than a broadcast.
The 2019 ceremony also celebrated the explosive growth of gaming and tech content. Winners in these categories had transformed passive viewing into interactive experiences, building loyal followings through live streams, walkthroughs, and behind-the-code insights. These creators were pioneers of a new entertainment paradigm, where the line between performer and audience blurs into a shared adventure. Their awards recognized not only technical skill and entertainment value but also the ability to foster vibrant, inclusive communities around shared passions—from esports tournaments to unboxing videos and tech reviews.
In the broader entertainment categories, the winners spanned genres from comedy and music to film criticism and vlogging. What united them was a knack for capturing the zeitgeist with humor, heart, or intellectual rigor. The Monaco audience applauded creators who had turned viral moments into lasting careers, all while maintaining the authenticity that first drew millions of followers to their channels. These individuals proved that in a crowded digital landscape, originality and consistency remain the ultimate currencies.
One of the most poignant moments of the 2019 gala came during the social impact category. The winners here were creators who had leveraged their reach for causes greater than themselves—championing environmental activism, mental health awareness, education, and humanitarian aid. Their work demonstrated that influence, at its best, is a force for good. The IAM stage provided a platform to amplify their missions, honoring those who had turned likes into donations, awareness into action, and online communities into real-world movements. These winners reminded everyone present that the true measure of influence is not follower count, but the positive change one inspires.
From organizing global clean-up campaigns to fostering safe spaces for vulnerable audiences, these creators used their voices to shine a light on critical issues. The Principality of Monaco, known for its commitment to philanthropy and sustainability, provided a fitting venue for this recognition. The 2019 winners in this category set a standard for the industry, proving that digital influence can—and should—be a vehicle for empathy, education, and empowerment.
While the full list of 2019 winners spanned a diverse spectrum of disciplines, several categories stood out for their competitive rigor and the caliber of entries. The following represents a selection of the award segments that defined the evening:
Each winner represented the pinnacle of their craft, and the awards ceremony itself became a celebration of the diversity and depth of the influencer ecosystem. The red carpet interviews, the spontaneous collaborations, and the standing ovations all underscored a shared respect among peers for the hard work behind every post, story, and live stream.
The 2019 Influencer Awards Monaco left an indelible mark on the digital landscape. For the winners, the evening was a career-defining moment—a validation of years of creativity, resilience, and connection. For the audience, both in the room and watching online, it was a window into the future of entertainment, commerce, and community. The ceremony reinforced that influence is not a metric but a responsibility; not a trend but a craft. As the curtains closed on another unforgettable night in Monaco, the legacy of the 2019 winners continued to ripple across the internet, inspiring the next generation of creators to dream bigger, create braver, and influence with integrity.
Today, as we look back on that landmark event, the achievements of the 2019 IAM winners remain a benchmark for excellence. Their work continues to shape the way we consume content, build relationships, and define success in the digital age. The Monaco ceremony was more than a celebration—it was a declaration that the creator economy had arrived, and that its most talented voices deserved a stage as luminous as their vision.
Every year, the Salle des Etoiles hosts the Rose Ball, the Monte-Carlo Sporting Summer Festival and the Monaco Red Cross Ball, since October 2019 it is also home to the influencer awards. The glitziest influencer red carpet event the world has yet to see.
4:00PM Pick up Jury from Columbus, MC Bay, Meridien hotels; 4:30PM Jury deliberation at the Hôtel Hermitage — records are sealed and revealed on Sunday during the gala.
Our partner Obviously Agency, represented in France by Céline Saint Remy, is in charge of research on insights and data analysis which will be presented to the jury.
The influencer of the year 2019 will be selected by our jury panel from one of the winners from the 12 categories as the grand winner of this 2019 year.
Best Brand Marketing Campaign: Lamborghini.
The category honouring the year's standout influencer marketing campaign.
Winner @Daddownlod. Best hope @reandradeoficial. Travel category and more from the 2018 edition.
The full winners list from the inaugural 2018 edition of the Influencer Awards Monaco.