Our partner Obviously Agency, represented in France by Céline Saint Remy is in charge of research on insights, and data analysis which will presented to the jury.
Data isn't the only information jury will be looking at: general look and feel, consistency, ability to generate emotions, inspire and empower their followers.
ANALYSIS
Jury2022's get together via
Zoom App. This is an important to
step for harmony & complicity within
the members.
Our partner Obviously Agency, represented in France by Céline Saint Remy is in charge of research, and data analysis which is presented to the jury.
IN PERSON MEETING
The Jury will meet in person, and cast their fin.
The final and official juror votes will be cast in Monaco, behind closed doors.
Records of the winners are sealed until they are announced on stage during the gala.
Jury votes by majority. There 8 members of the jury. Therefore majority is 4 or more.
ZOOM Meeting
deliberations
IAM ACADEMY deliberations
3 SIMPLE STEPS
This is an invitation-only members club, these members are hand-picked from the pool of winners from the previous editions
Introduction
Launched this year, the IAM academy has for a role give a voice to influencers. peers voting for their peers.
This is an invitation-only members club, these members are hand-picked from the pool of winners.
Our partner Obviously Agency, represented in France by Céline Saint Remy is in charge of research on insights, and data analysis which will presented to the jury, as well as the IAM Academy.
ANALYSIS
VOTES ARE IN
The 10 first members of the academy will cast their votes via Zoom App.
This is an important to step for harmony & complicity within
the members. Our partner Obviously Agency, represented in France by Céline Saint Remy is in charge of research, and data analysis which is presented to the jury.
ZOOM Meeting
LOCKING IN VOTES
The President of the
IAM academy 2022 is scheduled for a Zoom App call with the President's Jury to submit their vote.
IAM Academy represents
vote in the jury and votes by majority.
ZOOM Meeting
Web design by MonacoLab
A Rigorous and Transparent Selection Process
The heart of the Influencer Awards Monaco lies in the integrity and precision of its deliberations. Unlike many accolades that rely solely on popularity metrics or public voting, the IAM deliberations are a multi-layered, meticulously structured process designed to identify true excellence in digital creativity and influence. The journey from nomination to the final crystal trophy is one of careful evaluation, expert judgment, and a deep respect for the craft of content creation.
Our approach ensures that every nominee is assessed not just on their reach, but on the resonance of their work. The deliberations are conducted in two distinct phases, each with its own focus and set of criteria. This dual-stage system guarantees that the final winners represent a perfect balance of audience connection, creative innovation, and professional impact within the Principality of Monaco and beyond.
Phase One: The Expert Jury Panel
The first stage of deliberations is the domain of our esteemed Jury Panel. This group is composed of a carefully curated selection of industry leaders, including veteran content creators, senior marketing executives from global luxury brands, respected journalists, and digital strategy pioneers. Each juror brings a unique lens through which to view the nominees, ensuring a holistic and fair assessment.
During this closed-door session, the jury reviews every single entry across all categories. They are provided with a comprehensive dossier for each nominee, including examples of their work, engagement analytics, brand collaboration history, and a statement of creative intent. The jury evaluates nominees based on several key pillars:
Creative Originality: Does the content break new ground, challenge conventions, or offer a fresh perspective within its niche?
Authenticity & Trust: How genuine is the creator’s connection with their audience? Do they maintain integrity in partnerships and storytelling?
Production Quality & Aesthetic: From cinematography to copywriting, does the work demonstrate a high level of craft and attention to detail?
Impact & Influence: Beyond vanity metrics, what tangible impact has the creator had on their community, culture, or industry conversations?
These deliberations are robust, often passionate, and always respectful. The jury works to reach a consensus on a shortlist of nominees for each category, which is then submitted to the second and final phase of evaluation.
Phase Two: The Supervisory Board & Final Validation
Once the jury has established the official shortlist, the process moves to the Supervisory Board of the Influencer Awards Monaco. This board is comprised of senior figures from the event’s founding partners and key institutional stakeholders within Monaco. Their role is not to re-judge the creative merits of the entries, but to provide a final layer of validation and oversight.
The Supervisory Board reviews the jury’s shortlist to ensure absolute adherence to the awards’ ethical guidelines, category definitions, and the spirit of the event. They confirm that no conflicts of interest have influenced the selections and that the process has remained transparent and equitable. This final scrutiny ensures that the winners who are celebrated on the iconic red carpet in Monaco truly embody the highest standards of the digital influence industry. It is a seal of approval that the deliberations have been conducted with the utmost professionalism and integrity.
The Monaco Factor: A Setting of Prestige and Purpose
The deliberations of the Influencer Awards Monaco are profoundly shaped by the unique environment of the host city. Monaco is not merely a backdrop; it is a central character in the narrative of the awards. The Principality represents a convergence of luxury, innovation, sustainability, and philanthropy—values that are deeply embedded in the evaluation criteria.
During the jury sessions, there is a conscious consideration of how a nominee’s work aligns with the ethos of Monaco. Does the creator champion causes such as ocean conservation, which is a key focus of the Prince Albert II of Monaco Foundation? Do they embody the elegance and precision associated with the region’s luxury and automotive heritage? The deliberations therefore go beyond content quality to ask: *Does this influencer represent the future of meaningful influence that Monaco seeks to promote?* This contextual layer elevates the awards from a simple popularity contest to a celebration of purpose-driven creativity.
Confidentiality and Respect for the Process
All participants in the deliberations—from jury members to board observers—are bound by strict confidentiality agreements. The discussions, preliminary scores, and internal debates remain sealed until the official winners are announced during the glittering awards ceremony. This confidentiality is crucial. It protects the integrity of the process, allows jurors to speak candidly, and preserves the element of surprise and celebration for the final night. Nominees and the public can trust that every decision made during the deliberations is the result of careful, unbiased, and private consideration by a dedicated group of experts.
From Deliberation to Celebration: The Grand Finale
The culmination of these intense and thoughtful deliberations is the spectacular Awards Ceremony itself, held at one of Monaco’s most prestigious venues. The sealed envelopes containing the jury’s final decisions are brought to the stage, and the tension in the room is palpable. For the winners, the moment represents the ultimate validation from their peers and industry leaders. For the nominees, the very act of being shortlisted is a testament to their excellence, having passed through the most rigorous evaluation process in the digital content world.
The Influencer Awards Monaco deliberations are a testament to our commitment to honouring not just the largest followings, but the brightest talents and the most impactful voices. It is a process built on expertise, fairness, and a shared vision for a more creative, authentic, and influential digital landscape.
Every year, the Salle des Etoiles hosts the Rose Ball, the Monte-Carlo Sporting Summer Festival and the Monaco Red Cross Ball, since October 2019 it is also home to the influencer awards. The glitziest influencer red carpet event the world has yet to see.
4:00PM Pick up Jury from Columbus, MC Bay, Meridien hotels; 4:30PM Jury deliberation at the Hôtel Hermitage — records are sealed and revealed on Sunday during the gala.
The influencer of the year 2019 will be selected by our jury panel from one of the winners from the 12 categories as the grand winner of this 2019 year.
